Applied Materials, Inc., an American company which supplies advanced processing equipment to the semiconductor industry, successfully cracked the Japanese market and now does nearly 50 percent of its business in Japan. The CEO of that company and his son, a business development specialist, offer profound insights into the problems facing U.S. companies in developing Japanese customers.
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Applied Materials, Inc., an American company which supplies advanced processing equipment to the semiconductor industry, successfully cracked the Japanese market and now does nearly 50 percent of its business in Japan. The CEO of that company and his son, a business development specialist, offer profound insights into the problems facing U.S. companies in developing Japanese customers.
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