Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The sustainability of business activity is one of the key issues for companies in the 21st century. For it is stated as a fact, that the current way of use of our environmental resources is not adaptable for the future, companies have been taken into responsibility for not taking only their profits into account, but ...
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Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The sustainability of business activity is one of the key issues for companies in the 21st century. For it is stated as a fact, that the current way of use of our environmental resources is not adaptable for the future, companies have been taken into responsibility for not taking only their profits into account, but also their impacts on our environment. In addition the modern society more and more demands social value of these companies to participate in social development. Corporate Social Responsibility is offered as an approach to handle these challenges, without ignoring the financial survival and the competitiveness of the companies. In the following assignment the theoretical background of this concept is explained and a practical implementation is described on the example of the Daimler AG. As a result it is stated, whether this example is capable of being a role model or needs a role model itself.
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Add this copy of Corporate Social Responsibility and Its Implementation to cart. $37.16, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2013 by GRIN Verlag.
Add this copy of Corporate Social Responsibility and Its Implementation to cart. $52.92, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by Grin Verlag.
Add this copy of Corporate Social Responsibility and its Implementation to cart. $53.26, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2013 by Grin Verlag.
