This text shows how to create sustainable competitive advantage, attract new customers, outlast competitors and contribute to the overall corporate success. It provides an accessible step-by-step guide to making a company unique and giving it vitality and direction. Chapters cover the psychology of a company; creating corporate charisma; brand management; market research; and choosing customers through segmentation and market developments. It is packed with simple principles, down to earth actions, explanations, exercises, ...
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This text shows how to create sustainable competitive advantage, attract new customers, outlast competitors and contribute to the overall corporate success. It provides an accessible step-by-step guide to making a company unique and giving it vitality and direction. Chapters cover the psychology of a company; creating corporate charisma; brand management; market research; and choosing customers through segmentation and market developments. It is packed with simple principles, down to earth actions, explanations, exercises, checklists and a short training programme that can be applied directly to the business, whatever sector or whatever size of the company.
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Add this copy of Corporate Charisma: How to Achieve World-Class to cart. $19.45, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1999 by Piatkus.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 350grams, ISBN: 9780749918934.
