From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc . walks you through the ...
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From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc . walks you through the entire process, showing how to: Choose a marketable content topic Figure out where little or no competition exists Choose your top channel for disseminating content Build long-term customer loyalty Monetize your product or service Expand your content into multiple channels Sell your content asset or scale it into a large enterprise This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Content Inc . provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell. Apply the methods laid out for you in Content Inc ., and create the business of your dreams.
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Add this copy of Content Inc., Second Edition: Start a Content-First to cart. $5.98, good condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2021 by McGraw-Hill Companies.
Add this copy of Content Inc., Second Edition: Start a Content-First to cart. $5.99, very good condition, Sold by Lonely Media rated 4.0 out of 5 stars, ships from Norwood, OH, UNITED STATES, published 2021 by McGraw-Hill Companies.
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Very good in very good dust jacket. Dust Jacket has no tears-Pages and covers are clean and have no markings. Sewn binding. Cloth over boards. 368 p. Contains: Illustrations. Audience: General/trade.
Add this copy of Content Inc., Second Edition: Start a Content-First to cart. $13.56, very good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2021 by McGraw Hill.
Add this copy of Content Inc., Second Edition: Start a Content-First to cart. $16.27, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2021 by McGraw-Hill Companies.
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Fine. Sewn binding. Cloth over boards. 368 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Content Inc., Second Edition: Start a Content-First to cart. $18.17, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2021 by McGraw-Hill Companies.
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Seller's Description:
New. Sewn binding. Cloth over boards. 368 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Content Inc., Second Edition: Start a Content-Firs to cart. $18.18, new condition, Sold by indoo rated 4.0 out of 5 stars, ships from Avenel, NJ, UNITED STATES, published 2021 by McGraw-Hill Companies.
