The Complete Guide to Women's Health Service Line Marketing Mary Anne L. Graf, BSN, MS Marketing your women's service line involves more than just talking to women about your obstetrics services. Women are the family healthcare gatekeeper--attract them to your women's service line and you will attract their family and friends to your other service lines as well. It doesn't take a million-dollar budget to promote your service line; all it takes is a focused effort. This book will teach you how to use data to learn who ...
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The Complete Guide to Women's Health Service Line Marketing Mary Anne L. Graf, BSN, MS Marketing your women's service line involves more than just talking to women about your obstetrics services. Women are the family healthcare gatekeeper--attract them to your women's service line and you will attract their family and friends to your other service lines as well. It doesn't take a million-dollar budget to promote your service line; all it takes is a focused effort. This book will teach you how to use data to learn who your audience is and create gender-specific marketing techniques. Readers will benefit from: Multiple strategies and tactics to maximize marketing of the women's service line and support organizational success in an uncertain future Innovative processes to reach more women, more often, with information that resonates deeply The latest data about gender-specific marketing techniques in order to reach audiences faster and with less expense, and pave the way for successful gender marketing with other service lines Guides to rational marketing spending, for budgets from near-zero to near-million Ways of focusing on goals to demonstrate a return on the investment of marketing time, energy, and dollars Filling a gap in application of overall marketing strategy and tactics at the women's health service line level Testimonials: "Mag knows more about effective marketing strategies and tactics than any other service line executive I have worked with in the last two decades. Her knowledge about marketing is both wide and deep, including great gender-specific communication strategies. Mag consistently comes up with fresh ideas about gender-specific program development and marketing that make sense for any service line, from cardiac to psych and beyond." --James Sherwood, chief administrative officer, Bon Secours Hampton Roads Health System "I keep Mary Anne's first book on my desk--pages dog-eared and post-it notes throughout; it's a valued resource. It is because of Mary Anne's inherent love and passion for teaching that she shares her latest wisdom, provides good advice, and offers her perspective and good humor. Keep this new book handy!" --Stephanie Fendrick, vice president, strategic partnerships and program development, Virtua Health System "Mag is the best at connecting the dots that I have ever seen. She's also very good at demonstrating the value of marketing, and she does it objectively. Nothing speaks to CFOs like using their own data to prove a point." --Pete Gallagher, president, Manakin Associates, LLC Table of Contents: Chapter 1: The Myth of "A Woman's Merit" Power Up Your Thinking With Psychographics Focus the Lens: How Life Experiences and Culture Influence Reception of Your Marketing Critical Key: Know Your Market Chapter 2: Women's Marketing: Is It Really Different From Any Other Service? Disease/Event-Based Marketing? Or Population/Relationship-Based Marketing? The Internet: The Portico to Your Women's Service Line What Is the Life Stage Approach? Chapter 3: Achieving the Magical Connection Can Anyone Market Women's Services? Getting Inside the Mind of Your Consumers It Really Is Nature ... Honest How Gender Differences Play Out in Marketing Chapter 4: Your Women's Services Marketing Team Your Marketing Team: The Good, the Bad, and the Missing Wait! What If I Really Don't Have a Marketing Team? Finding Out What's New in Women's Service Line Marketing Women's Services Marketing Franchises Your Marketing Team: Before the "Do," a Quick Summary of the "Be" Chapter 5: Laying the Foundation: Key Market Databases Market Research ... or MarketING Research? Foundational Ma
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Add this copy of The Complete Guide to the Women's Health Service Line to cart. $21.54, good condition, Sold by Project HOME rated 5.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2013 by Healthleaders Media, a Division of Blr.
Add this copy of The Complete Guide to the Women's Health Service Line to cart. $85.66, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2013 by HCPro Inc.
