"Torsten H. Nilson's new book Competitive Branding contains usefulinformation on two of the hottest words in marketing, "competitive"and "branding". It's a must read." Jack Trout, President of Trout& Partners Ltd USA, and global marketing strategist. "With theincreasing recognition that brands are assets that have to beactively managed, we all need keys to unlock the processes formanaging brands in a disciplined way. This book opens the doors!"Raoul Pinnell, Global Head of Brands and Communications, ShellInternational ...
Read More
"Torsten H. Nilson's new book Competitive Branding contains usefulinformation on two of the hottest words in marketing, "competitive"and "branding". It's a must read." Jack Trout, President of Trout& Partners Ltd USA, and global marketing strategist. "With theincreasing recognition that brands are assets that have to beactively managed, we all need keys to unlock the processes formanaging brands in a disciplined way. This book opens the doors!"Raoul Pinnell, Global Head of Brands and Communications, ShellInternational Petroleum Company Ltd. "Branding is increasinglyrecognized as the essence of marketing. This book will give youplenty of ideas on how to build, grow, and perpetuate your brands."Philip Kotler, S.C. Johnson & Son Distinguished Professor ofInternational Marketing, J.L. Kellogg Graduate School ofManagement, Northwestern University, USA. In his new book TorstenH. Nilson provides solid, practical and well-founded good adviceand methods for building brands cost-effectively - brands that willsucceed in the increasingly competitive market place. This bookwill help the reader to: * create and implement a programme to build a competitivebrand * understand how brands are created, building the value of thebrands * use all the different parts of the marketing mix to build thepower of the brand The focus of Competitive Branding is not so much "how to do theabove" but more "what to do" to achieve success. Torsten H. Nilsonhas developed a conceptual framework based on his vast experience -not only does this aspect set the book apart from others on thissubject but it gives the reader the opportunity to consider all thestrategic aspects of branding in the context of their organization.The busy professional will find this enlightening book, which isillustrated with truly inspirational examples and cases, one of themost useful in developing a successful competitive brand.
Read Less
Add this copy of Competitive Branding: Winning in the Market Place With to cart. $3.28, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1998 by Wiley.
Add this copy of Competitive Branding: Winning in the Market Place With to cart. $5.74, like new condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1998 by Wiley.
Add this copy of Competitive Branding: Winning in the Market Place With to cart. $11.04, good condition, Sold by Stephen White Books rated 5.0 out of 5 stars, ships from Bradford, WEST YORKSHIRE, UNITED KINGDOM, published 1998 by Wiley.
Add this copy of Competitive Branding: Winning in the Market Place With to cart. $11.95, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1998 by Wiley.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Competitive Branding: Winning in the Market Place With to cart. $13.28, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 1998 by John Wiley & Sons.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Add this copy of Competitive Branding: Winning in the Market Place With to cart. $19.45, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by John Wiley & Sons.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 9780471984573.
Add this copy of Competitive Branding: Winning in the Market Place With to cart. $19.81, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by John Wiley & Sons.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 0471984574.
Add this copy of Competitive Branding: Winning in the Market Place With to cart. $19.81, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by John Wiley & Sons.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 9780471984573.
Add this copy of Competitive Branding: Winning in the Market Place with to cart. $42.81, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1998 by Wiley.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Sewn binding. Cloth over boards. 248 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
