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Coca-Globalization: Following Soft Drinks from New York to New Guinea

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Coca-Globalization: Following Soft Drinks from New York to New Guinea - Foster, R
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This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about ...

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Coca-Globalization: Following Soft Drinks from New York to New Guinea 2008, Palgrave MacMillan, New York

ISBN-13: 9780230603868

2008 edition

Trade paperback

Coca-Globalization: Following Soft Drinks from New York to New Guinea 2008, Palgrave MacMillan, New York

ISBN-13: 9780312238711

2008 edition

Hardcover