In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
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In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
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Add this copy of Building the Brand-Driven Business: Operationalize Your to cart. $2.32, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2002 by Jossey-Bass.
Add this copy of Building the Brand-Driven Business: Operationalize Your to cart. $2.35, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2002 by Jossey-Bass.
Add this copy of Building the Brand-Driven Business: Operationalize Your to cart. $2.35, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2002 by Jossey-Bass.
Add this copy of Building the Brand-Driven Business: Operationalize Your to cart. $2.35, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2002 by Jossey-Bass.
Add this copy of Building the Brand-Driven Business: Operationalize Your to cart. $2.35, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2002 by Jossey-Bass.
Add this copy of Building the Brand-Driven Business: Operationalize Your to cart. $2.35, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2002 by Jossey-Bass.
Add this copy of Building the Brand-Driven Business: Operationalize Your to cart. $2.35, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2002 by Jossey-Bass.
Add this copy of Building the Brand-Driven Business: Operationalize Your to cart. $3.68, like new condition, Sold by Lady BookHouse rated 5.0 out of 5 stars, ships from Belmont, MA, UNITED STATES, published 2002 by Jossey-Bass.
Add this copy of Building the Brand-Driven Business: Operationalize Your to cart. $5.00, good condition, Sold by Bookmans rated 4.0 out of 5 stars, ships from Tucson, AZ, UNITED STATES, published 2002 by Jossey-Bass.
Add this copy of Building the Brand-Driven Business: Operationalize Your to cart. $5.99, good condition, Sold by One Planet Books rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2002 by Jossey-Bass.
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Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
