This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; ...
Read More
This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; Parts Two through Five look at programming strategy respectively for television, cable, radio, and public broadcasting from the perspective of industry programming experts.
Read Less
Add this copy of Broadcast/Cable Programming: Strategies and Practices to cart. $5.22, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1996 by Wadsworth Publishing Company.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Good condition. 5th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Broadcast/Cable Programming: Strategies and Practices, to cart. $10.00, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1996 by Wadsworth.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good Condition. Used good, highlighting Quantity Available: 1. ISBN: 0534507441. ISBN/EAN: 9780534507442. Pictures of this item not already displayed here available upon request. Inventory No: ABE317243798.
Add this copy of Broadcast/Cable Programming: Strategies and Practices to cart. $12.00, like new condition, Sold by First Choice Books, Inc. rated 3.0 out of 5 stars, ships from Coeur D Alene, ID, UNITED STATES, published 1997 by Wadsworth Pub Co.
Add this copy of Broadcast/Cable Programming: Strategies and Practices, to cart. $14.50, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1996 by Wadsworth.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. The text appears clean, the cover is in nice condition. Quantity Available: 1. ISBN: 0534507441. ISBN/EAN: 9780534507442. Pictures of this item not already displayed here available upon request. Inventory No: 1560790587.
