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Beyond the Core: Expand Your Market Without Abandoning Your Roots

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Beyond the Core: Expand Your Market Without Abandoning Your Roots - Zook, Chris
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Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy.

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Beyond the Core: Expand Your Market Without Abandoning Your Roots 2004, Harvard Business Review Press, Boston, MA

ISBN-13: 9781578519514

Hardcover