Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only temporarily. Read More

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only temporarily. Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $27.95 Title: Beating the Commodity Trap by Richard Anthony D'Aveni Publisher: Harvard Business Review Press Print ISBN: 9781422103159, 1422103153 eText ISBN: 9781422156162 Edition: 2009 Format: EPUB eBook	$27.95 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ