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Beans: Four Principles for Running a Business in Good Times or Bad: A Business Fable Taken from Real Life

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Beans: Four Principles for Running a Business in Good Times or Bad: A Business Fable Taken from Real Life - Yerkes, Leslie, and Decker, Charles, and Nelson, Bob
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Remarkably, even in a space dominated by mega brands, there is both room, and a compelling need for a different kind of success story. "Beans" is the story of the most successful Seattle-based coffee company--Monorail Espresso.

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Beans: Four Principles for Running a Business in Good Times or Bad: A Business Fable Taken from Real Life 2003, Jossey-Bass, San Francisco, CA

ISBN-13: 9780787967642

Hardcover