As commercial software products for Competitive Intelligence (CI) emerge and gain acceptance, potential users find themselves overly dependent on information supplied by the software makers. Reviews and surveys are published from time to time, but CI is not a "one-size-fits-all" process and the software that supports it must be highly customized. This book is the first to propose a systematic method firms can use to evaluate CI software independently, allowing them to compare features, identify strengths and weaknesses, and ...
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As commercial software products for Competitive Intelligence (CI) emerge and gain acceptance, potential users find themselves overly dependent on information supplied by the software makers. Reviews and surveys are published from time to time, but CI is not a "one-size-fits-all" process and the software that supports it must be highly customized. This book is the first to propose a systematic method firms can use to evaluate CI software independently, allowing them to compare features, identify strengths and weaknesses, and invest in products that meet their unique needs. Authors Bouthillier and Shearer demonstrate their 32-step methodology through an evaluation of four popular CI software packages. In addition, they identify important sources of information about CI software, map information needs to intelligence outcomes, and describe key analytical techniques.
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Add this copy of Assessing Competitive Intelligence Software a Guide to to cart. $13.51, good condition, Sold by True Oak Books rated 5.0 out of 5 stars, ships from Highland, NY, UNITED STATES, published 2003 by Information Today Inc.
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Good+ with no dust jacket. First page is torn out, doesn't affect the text. Very light foxing to edge of pages. -Great overall condition. Minor cosmetic wear. No noteworthy blemishes. No writing.; -We offer free returns for any reason and respond promptly to all inquiries. Your order will be packaged with care and ship on the same or next business day. Buy with confidence.
