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Agro-Food Marketing - Padberg, Daniel I, and Ritson, Christopher, and Albisu, Luis Miguel
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The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Center for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been ...

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Agro-Food Marketing 1997, Cabi

ISBN-13: 9780851991443

Trade paperback