Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/OGuinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of ...
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Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/OGuinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.
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Add this copy of Advertising and Integrated Brand Promotion (With to cart. $1.97, good condition, Sold by Jenson Books Inc rated 5.0 out of 5 stars, ships from Logan, UT, UNITED STATES.
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This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact, but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed.
Add this copy of Advertising and Integrated Brand Promotion to cart. $3.33, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2011 by Cengage South-Western.
Add this copy of Advertising and Integrated Brand Promotion to cart. $3.33, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2011 by Cengage Learning.
Add this copy of Advertising and Integrated Brand Promotion (With to cart. $4.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2014 by Cengage Learning.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Advertising and Integrated Brand Promotion (With to cart. $4.00, fair condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2014 by Cengage Learning.
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Fair. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Advertising and Integrated Brand Promotion to cart. $4.26, good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2011 by South-Western College Pub.
Add this copy of Advertising and Integrated Brand Promotion to cart. $4.72, fair condition, Sold by Indiana Book Company rated 5.0 out of 5 stars, ships from Marion, IN, UNITED STATES, published 2011 by Cengage Learning.
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Acceptable. Book has liquid or water damage on pages. The spine/binding has been reinforced with book tape or binding glue. All pages intact. Ships same or next business day with delivery confirmation. Acceptable condition. Contains highlighting. Expedited shipping available.
Add this copy of Advertising and Integrated Brand Promotion to cart. $4.81, good condition, Sold by Goodwill rated 5.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES.
Add this copy of Advertising and Integrated Brand Promotion (With to cart. $4.99, fair condition, Sold by A_TeamBooks rated 4.0 out of 5 stars, ships from Conway, AR, UNITED STATES, published 2014 by Cengage Learning.
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Fair. Used books may not include access codes or one time use codes. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST.
Add this copy of Advertising and Integrated Brand Promotion (With to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2014 by Cengage Learning.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
